Privacy policy

Privacy Policy

Effective Date: August 2026

Smartest Phone Deals (Pty) Ltd ("Smartest Phone Deals", "we", "us" or "our") respects your privacy and is committed to protecting your personal information.

This Privacy Policy explains how we collect, use, store, share and protect personal information when you visit the Smartest Phone Deals website, purchase a device or other product, contact us, arrange a collection appointment, request support or otherwise interact with us.

We process personal information in accordance with South Africa's Protection of Personal Information Act 4 of 2013 (POPIA) and other applicable laws.

For purposes of POPIA, Smartest Phone Deals (Pty) Ltd is the responsible party in respect of personal information where we determine the purpose and means of processing that information.

1. Information We Collect

The personal information we collect depends on how you interact with Smartest Phone Deals and may include:

  • Your name and surname

  • Email address

  • Telephone or WhatsApp number

  • Billing and delivery address

  • Order, transaction and purchase information

  • Payment and payment-status information

  • Delivery and collection information

  • Communications with our sales or customer-support team

  • Device information required for support, returns or warranty claims, including IMEI numbers where applicable

  • Marketing preferences and interactions

  • Information reasonably required for fraud prevention or transaction verification

  • Website and technical information such as your IP address, browser, device information, cookies and website activity

We aim to collect only personal information that is reasonably necessary for the purpose for which it is processed.

2. How We Collect Your Information

We may collect personal information:

  • Directly from you when you place an order, contact us, arrange a collection appointment, submit a return or warranty request, or communicate with our team

  • Through our website and online store

  • Through cookies and similar website technologies

  • From payment, finance, courier or other service providers involved in your transaction, where appropriate

  • From other lawful sources where reasonably necessary for verification, fraud prevention or the operation of our business

Where personal information is not collected directly from you, we will process it only where permitted by applicable law.

3. How & Why We Use Your Information

We may process personal information to:

  • Process, confirm and fulfil website orders

  • Process and verify payments

  • Arrange nationwide delivery

  • Arrange and confirm payment-on-collection appointments

  • Communicate with you about an order or purchase

  • Provide sales and customer support

  • Provide technical troubleshooting

  • Process returns, exchanges and warranty claims

  • Verify transactions and help prevent fraud

  • Maintain appropriate accounting, transaction and business records

  • Operate, secure and improve our website and services

  • Understand website performance and customer interactions

  • Communicate relevant products, promotions or offers where permitted

  • Establish, exercise or defend legal rights

  • Comply with applicable legal and regulatory obligations

Where information is necessary to process an order or provide a requested service, failure to provide the required information may mean that we cannot complete the transaction or provide that service.

4. Shopify & Our Online Store

The Smartest Phone Deals online store is operated using Shopify.

When you browse our website or place an online order, certain personal information may be processed through Shopify and other technology providers used to operate, secure and improve our online store.

These providers may process personal information in accordance with their own privacy practices and applicable data-protection requirements.

5. Payments & Finance Providers

Website payments, instalment facilities or other payment options may be processed by independent payment or finance providers.

Information necessary to process, verify or approve a transaction may therefore be shared with or collected directly by the applicable provider.

Smartest Phone Deals does not intentionally store complete payment-card details where payment information is processed directly by an authorised payment provider.

Applications for credit, instalment or other finance facilities may be subject to the relevant provider's own terms, eligibility requirements and privacy policy.

6. Delivery & Collection Information

For website orders, we may share information reasonably necessary to complete delivery with our courier or delivery service providers.

This may include your name, contact number, delivery address and relevant order information.

For payment-on-collection purchases, we process the information reasonably necessary to arrange and confirm your appointment with a Smartest Phone Deals consultant at the applicable collection point.

7. Cookies & Similar Technologies

Our website may use cookies and similar technologies to:

  • Operate essential website functions

  • Remember preferences

  • Maintain website security

  • Understand how visitors use our website

  • Measure website and marketing performance

  • Improve the customer experience

  • Support relevant advertising or marketing where permitted

Some cookies may be necessary for the website to function correctly, while others may be used for analytics or marketing.

Where applicable, you can manage available cookie preferences through our website or through your browser settings.

Disabling certain cookies may affect how parts of the website function.

8. Marketing Communications

Where permitted by law, we may use your contact information to communicate Smartest Phone Deals products, promotions, offers or other relevant marketing.

You may opt out of electronic direct marketing at any time using the unsubscribe or opt-out method provided or by contacting us.

Opting out of marketing will not prevent us from sending communications necessary to process an order, arrange delivery or collection, provide customer support or administer a return or warranty claim.

9. When We Share Personal Information

Smartest Phone Deals does not sell your personal information.

We may share personal information where reasonably necessary with service providers involved in operating our business, including:

  • Payment and finance providers

  • Courier and delivery providers

  • Shopify and other website or technology providers

  • Customer communication services

  • Analytics and marketing providers

  • Fraud-prevention and security providers

  • Professional advisers where reasonably necessary

We may also disclose personal information where required or permitted by law, legal process or a lawful request from an appropriate authority.

Service providers should only receive personal information reasonably necessary to provide the applicable service.

10. International Processing

Some technology, website, payment or other service providers used by Smartest Phone Deals may process or store personal information outside South Africa.

Where personal information is transferred outside South Africa, we will take reasonable steps to ensure that the transfer is handled in accordance with applicable requirements under POPIA.

11. How Long We Keep Your Information

We retain personal information only for as long as reasonably necessary for the purpose for which it was collected, to maintain legitimate transaction and business records, or where retention is required or permitted by law.

Different categories of information may therefore be retained for different periods.

When personal information is no longer required, we will take reasonable steps to securely delete, destroy or de-identify it where appropriate.

12. Information Security

We take reasonable technical and organisational measures to protect personal information in our possession or control against:

  • Loss or damage

  • Unauthorised access

  • Unlawful processing

  • Unauthorised alteration

  • Unauthorised disclosure or destruction

We also take reasonable steps to ensure that service providers processing personal information on our behalf maintain appropriate safeguards.

No internet transmission or electronic storage system can, however, be guaranteed to be completely secure.

13. Security Incidents

If we have reasonable grounds to believe that personal information has been accessed or acquired by an unauthorised person, we will investigate and take appropriate steps in accordance with POPIA.

Where required, this may include notifying the Information Regulator and affected individuals.

14. Your Privacy Rights

Subject to applicable law, you may have the right to:

  • Ask whether we hold personal information about you

  • Request access to personal information we hold about you

  • Request correction or updating of inaccurate or incomplete information

  • Request deletion or destruction of information where legally applicable

  • Object to certain processing of your personal information

  • Withdraw consent where processing is based on consent

  • Opt out of direct marketing

  • Lodge a complaint with the Information Regulator

We may need to verify your identity before processing certain privacy requests.

Some personal information may need to be retained despite a deletion request where retention is required or permitted by law.

15. Third-Party Websites & Services

Our website may contain links to websites, payment services or other platforms operated independently by third parties.

Smartest Phone Deals is not responsible for the privacy practices of independent third parties. We recommend reviewing the relevant privacy policy before providing personal information directly to them.

16. Children's Personal Information

Our products and services are not specifically directed at children.

We do not knowingly intend to collect or process children's personal information except where permitted by law and, where required, with the appropriate authorisation of a competent person.

17. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our website, service providers, technology, business practices or legal requirements.

The latest version will be published on our website with an updated effective date.

18. Contact

For questions about this Privacy Policy, requests relating to your personal information, objections to processing or other privacy enquiries, please contact:

Smartest Phone Deals (Pty) Ltd
Pretoria, South Africa
Tel/WhatsApp: 072 792 7925
Email: info@smartestphonedeals.co.za